Product Design / Research / Systems
From real problems to repeatable outcomes
I’m Brad Shroyer. I identify what matters, design solutions around evidence, and build systems that help product teams ship with confidence.
This site is my working toolkit: the methods, frameworks, and thinking tools I reach for most often.
Previously: design systems at AWS, product design at GitKraken, enterprise SaaS. LinkedIn
How I work
- Run stakeholder interviews and map the problem space before designing
- Prototype solutions and test them against real user evidence
- Measure outcomes with qualitative and quantitative signals
- Build repeatable workflows so each cycle gets sharper
Toolbox
The specific tools behind the process. Click any to see when and how I apply it.
Rose, Bud, Thorn
A lightweight retrospective format to capture wins, opportunities, and blockers.
CSAT
Customer Satisfaction Score for evaluating immediate experience quality.
NPS
Net Promoter Score to track long-term customer sentiment and loyalty.
SUS
System Usability Scale for benchmarking interaction usability.