Product Design / Research / Systems
From real problems to repeatable outcomes
I’m Brad Shroyer. I identify what matters, design solutions around evidence, and build systems that help product teams ship with confidence.
This site is my working toolkit: the methods, frameworks, and thinking tools I reach for most often.
Previously: design systems at AWS, product design at GitKraken, enterprise SaaS. LinkedIn
How I work
- Run stakeholder interviews and map the problem space before designing
- Prototype solutions and test them against real user evidence
- Measure outcomes with qualitative and quantitative signals
- Build repeatable workflows so each cycle gets sharper
Toolbox
The specific tools behind the process. Click any to see when and how I apply it.
Rose, Thorn, Bud
A structured reflection method that surfaces what's working, what isn't, and what has potential, all in a single session.
SUS
A ten-item questionnaire that converts subjective usability impressions into a single, benchmarkable score.
Impact/Effort Matrix
A two-axis grid for sorting a pile of competing options into a sequence your team can actually commit to.
Usability Testing
The most direct way to find out how your product actually works for the people using it, by watching real participants attempt real tasks.